Director of Sales - Events

Posted on 08/07/2025

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Not Specified

Midlands, South, Berkshire, Hampshire, Kent, Surrey

Sales

Not Specified

Permanent

Hotel

Company Name:

Hand Picked Hotels

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Director of Sales - Events

About the Company

Today, the family-owned group has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.

We are currently recruiting for a Director of Sales for our newly created events divisions with Hand Picked Hotels, The location for this role is flexible however will involve weekly travel to the hotels within the event division.

The Director of Sales for the Events Division will be accountable for setting and implementing the Sales strategy for the division, delivering against stretching enquiry, conversion and sales targets for Meetings and Events, Weddings and Functions across the division. This includes the oversight and management of existing accounts and leads, whilst also developing and targeting new business for the division, individual hotels and the wider group.
As a member of the Divisional Leadership team, the role holder also plays a key role in the team delivering the overall performance of the division.

About the Role

About the role:
•As Director of Sales you will be responsible for the Sales strategy: Set and implement the sales strategy for the division, to achieve strong enquiry, conversion, and sales performance for Meetings and Events, Weddings, and Functions across the division.
•Be responsible for Account Management and New Business Development: oversee existing accounts and leads, while proactively seeking new business opportunities for the division, individual hotels, and the wider group (working closely with the Hotel Sales Managers).
•Play key role in overall performance of the division, work closely with other Director of Sales, Hotel Sales Managers, and the Sales Director – Agency and National Accounts to ensure a coordinated sales approach.
•Ensure effective communication with GMs within designated hotels and region. Assist with the compilation of the hotels sales and marketing plan from designated hotels in conjunction with the Marketing Director – Division, GM’s, Sales Managers and Sales and Event Managers.

About you:
•To be considered for the role of Sales Director you must have current multi site sales director experience within a 4- or 5-star hotel environment within the UK.
•Proven track record of consistently exceeding sales targets, highly driven and results focused. 10+ years of experience in Hotel sales, preferably with national accounts/TMCs and ideally with corporate and MICE.
•Highly proactive, with motivation to drive business growth and exceed targets, with relentless drive to pursue opportunities.
•Strong leadership and team management skills to motivate and guide the on-property sales teams.
•Ability to negotiate contracts, pricing, and other terms with key clients, build and maintain strong relationships with key clients.
•Excellent organizational skill to manage multiple accounts and projects simultaneously.
•You will be an excellent influencer, at all levels including senior stakeholders and the relevant key liaisons at hotel level
•Outstanding communication skills both verbally and written
•Must be able to drive as this role will require extensive travel.

Company Benefits

Our Benefits:
•An excellent salary package, discussed at interview stage.
•Company pension scheme with a generous employer contribution.
•Life assurance and family private medical insurance.
•Employee Assistance Program to support you with whatever life throws at you.
•Company Sickness Scheme Benefit.
•Forward career progression, with access to our In House and external training programs, including apprenticeships and other recognised hospitality industry courses which are all supported by our learning and development team.
•Discounted colleague stays in our hotels and on food & drink.
•Annual loyalty awards (e.g. afternoon teas and overnight stays)
•Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well-being platform.
•Opportunity to make lifelong friendships and be part of team that celebrates Diversity and Inclusion.

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