Director of Sales - Agency

Posted on 25/07/2025

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Not Specified

Midlands, South, Berkshire, Kent, Surrey

Sales

Not Specified

Permanent

Hotel

Company Name:

Hand Picked Hotels

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Director of Sales - Agency

About the Company

Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today still remains a family-owned group which has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.

Due to our recent restructure within our sales team, we are currently recruiting for a Sales Director for Agency Sales to focus on Travel Management Companies and UK venue finding agencies across all 3 divisions Luxury, Events and Channel Islands within Hand Picked Hotels.

This is a national role, you can be in London, South or Midlands as this role will involve travel as required.

About the Role

About the role:

•As Sales Director – Agency you will be responsible for setting and implementing the Sales strategy for Travel Management Companies (TMCs and key UK venue finding agents) across the HPH group (all divisions), focused on transient and MICE Segment for 3 divisions.
•You will be responsible for managing existing accounts and contacts and negotiates and implements contracts, whilst targeting new business opportunities and customers via the TMC network and venue finding agents.
•Working closely with the Divisional Sales Directors for each of the three HPH divisions (Luxury, Events, Channel Islands) and Director – National Accounts to ensure a coordinated, joined-up, and well-executed sales approach in the MICE segment.
•Maximise exposure on consortia and preferred travel programmes through effective management of the corporate and meetings RFP process.
•Develop and implement strategic sales plans to source, drive, and grow revenue across the TMC/MICE segments for the HPH portfolio.
About you:

To be considered for this role of Sales Director you must have 10+ years of experience in Hotel or Events sales within a 4- or 5-star environment, with a strong knowledge of TMCs, Consortia and MICE.

•Highly proactive, with motivation to drive business growth and exceed targets, with relentless drive to pursue opportunities.
•Ability to negotiate contracts, pricing, and other terms with key clients, build and maintain strong relationships with key clients.
•Excellent organizational skill to manage multiple accounts and projects simultaneously.
•You will be an excellent influencer, at all levels including senior stakeholders and the relevant key liaisons at hotel level
•Outstanding communication skills both verbally and written
•Ability to negotiate contracts, pricing, and other terms with key clients
•Building and maintaining strong relationships with key clients.
•Strong organizational skill to manage multiple accounts and projects simultaneously

Company Benefits

Our Benefits:
•An excellent salary package, discussed at interview stage, plus travel.
•Company pension scheme with a generous employer contribution.
•Life assurance and family private medical insurance.
•Employee Assistance Program to support you with whatever life throws at you.
•Company Sickness Scheme Benefit.
•Forward career progression, with access to our In House and external training programs, including apprenticeships and other recognised hospitality industry courses which are all supported by our learning and development team.
•Discounted colleague stays in our hotels and on food & drink.
•Annual loyalty awards (e.g. afternoon teas and overnight stays)
•Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well-being platform.
•Opportunity to make lifelong friendships and be part of team that celebrates Diversity and Inclusion.

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