Head of Marketing - Channel Islands Division this is a maternity cover contract, ideally based in the Channel Islands, however consideration to be based in London with monthly travel.
Hand Picked Hotels
Bring our island hotels to life through inspired, commercially focused marketing
Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today remains a family-owned group with 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel enjoys an extraordinary location from Scotland to the Channel Islands, with views spanning countryside, beaches and woodland.
Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. While each property is individual, all share our values of family, individuality, community and care, together with a commitment to aiming higher and delighting guests with memorable experiences.
Hand Picked Hotels is committed to protecting the environment for a sustainable future, and all our hotels have received Green Tourism accreditation in recognition of progress in reducing energy use and waste, supporting biodiversity and sourcing responsibly.
We're looking for an exceptional Head of Marketing to lead the marketing strategy for our Channel Islands Division, inspiring demand and strengthening the profile of our distinctive island hotels, restaurants, bars, spas, health clubs and event spaces.
This is an exciting opportunity to combine strategic leadership with hands-on delivery, creating campaigns and partnerships that engage guests, celebrate the destination and translate creativity into measurable commercial growth.
About the role:
Reporting to the Commercial Marketing Director, you'll work closely with our Channel Islands Hotel General Managers and Group Commercial Marketing team to develop and deliver an integrated divisional marketing strategy aligned with our brand and wider commercial objectives.
You'll lead and deliver activity across campaigns, digital, social media, CRM, PR, partnerships and local destination marketing, using insight and performance data to grow revenue and guest engagement across every part of the hotel experience.
Leading and developing the Marketing Assistant, you will unite hotel teams, central specialists, agencies and local partners around clear priorities, compelling stories and ambitious results.
Shape the divisional marketing strategy
•Create annual and quarterly marketing plans aligned with revenue, guest and brand objectives.
•Deliver integrated campaigns across the most effective channels for each hotel and audience.
•Lead the divisional events calendar and bring core Group seasonal campaigns to life locally.
•Manage the marketing budget, prioritising investment against agreed goals and measurable return.
Build distinctive brands and compelling campaigns
•Develop creative campaigns that strengthen awareness and the Division's strategic positioning.
•Create local and destination partnerships that build reach, relevance and commercial opportunity.
•Develop propositions that position our hotels as leading destinations for weddings, meetings and events.
•Drive demand for restaurants, bars, spa experiences and health club membership in local markets.
•Supply engaging stories, imagery and themes for Group content and magazine activity.
Accelerate digital and social performance
•Work with digital teams and agencies to improve SEO, paid media, qualified traffic and conversion.
•Ensure every Channel Islands hotel and outlet is represented accurately and compellingly online.
•Use CRM and loyalty insight to grow consented audiences across stays, dining, wellness and events.
•Lead the divisional social media plan, ensuring content is engaging, consistent and brand aligned.
Lead through collaboration and insight
•Partner with General Managers and commercial and operational teams to align marketing with business priorities.
•Manage PR support, media opportunities and reputation matters with sound judgement and pace.
•Lead agencies, freelancers and suppliers against clear briefs, budgets and performance expectations.
•Develop the Marketing Assistant and report clearly on objectives, budgets, KPIs and recommended actions.
About you
You'll be an accomplished senior marketing professional with the commercial mindset, creativity and leadership presence to build demand for a diverse luxury hospitality portfolio. Comfortable moving between strategy and delivery, you'll know how to turn insight and distinctive stories into campaigns that inspire guests and achieve measurable results.
You'll also bring:
•Significant marketing management experience within a luxury hospitality brand, with exposure to destination marketing.
•A strong record of developing and delivering integrated, multi-channel marketing plans.
•Commercial acumen, with experience managing budgets and measuring return on investment.
•Sound knowledge of digital marketing, including SEO, paid media, CRM, social and conversion.
•A flair for brand positioning, content and campaigns that connect with different audiences.
•Experience of PR, reputation management and productive external partnerships.
•Outstanding stakeholder skills and the confidence to influence across hotels and Group teams.
•A collaborative, organised and hands-on leadership style, with experience developing others.
•Strong analytical, communication and presentation skills, with a clear focus on results.
Why join Hand Picked Hotels?
At Hand Picked Hotels, you'll have the opportunity to shape the marketing direction of a unique collection of luxury hotels in one of the most distinctive destinations in the British Isles.
You'll work alongside passionate hotel and commercial teams, influence divisional strategy and create campaigns that showcase the character, experiences and warm hospitality of our Channel Islands hotels.
This is a rare opportunity to combine destination marketing, brand storytelling and commercial leadership in a varied role with genuine scope to make an impact.
If you're inspired by luxury hospitality, energised by ambitious commercial goals and ready to bring the Channel Islands story to new audiences, we'd love to hear from you.
Our Benefits:
•Competitive salary package plus performance bonus (discussed at interview).
•Company pension scheme, life insurance and single private medical cover.
•28 days holiday (including bank holidays) and enhanced sick pay.
•Access to wellbeing support through our Employee Assistance Programme.
•Ongoing career development with in-house and external training, including apprenticeships and industry-recognised courses.
•Colleague discounts on hotel stays, food and drink, and annual loyalty rewards.
•Access to retail and wellness discounts through our online benefits platform.
•A welcoming, inclusive culture where long-term friendships and diversity are celebrated.